After 20 years of overnight success, it is common to find leaders asking these questions: What are we doing? Why are we doing it? What’s my role?
When we’re asking these questions it is because we are in a complex environment, we have lost clarity and we want to make some changes. We are looking for meaning, momentum, and motivation.
There are 3 Truths about Complexity:
- Growth creates complexity.
- Complexity is the enemy of clarity.
- Clarity is the most important thing in leadership.
Jim Collins says in his blog about Good to Great,
“I want to give you a lobotomy about change. I want you to forget everything you’ve ever learned about what it takes to create great results. I want you to realize that nearly all operating prescriptions for creating large-scale corporate change are nothing but myths… Companies that make the change from good to great have no name for their transformation—and absolutely no program. They neither rant nor rave about a crisis—and they don’t manufacture one where none exists. They don’t “motivate” people—their people are self-motivated. There’s no evidence of a connection between money and change mastery. And fear doesn’t drive change—but it does perpetuate mediocrity. Nor can acquisitions provide a stimulus for greatness: Two mediocrities never make one great company. Technology is certainly important—but it comes into play only after change has already begun. And as for the final myth, dramatic results do not come from dramatic process—not if you want them to last, anyway. A serious revolution, one that feels like a revolution to those going through it, is highly unlikely to bring about a sustainable leap from being good to being great,” Collins finished saying that “the real path to greatness, it turns out, requires simplicity and diligence. It requires clarity, not instant illumination. It demands each of us to focus on what is vital—and to eliminate all of the extraneous distractions.
In other words, there is a correlation between great companies and great communication, simplification, and discipline. What is the one thing you need to do? What is the one thing your C levels managers need to have in front of them at all times? What is the one thing your sales force, marketing, your HR, or any other department need to know and they need to have in front of them at all times? Once you regain clarity, re-engage your products, people, and services, establish a culture of discipline and leadership, you will find the way to greatness.
The “What” question is easy to find the answer to, the “why” question need to be justified according to the vision and mission, and the “role” question needs a decision from the only person who can make it, you!. Decide your north, your steps, your values, your uniqueness and leadership to the company, and start walking with extreme focus to get it done. Leaders Lead!
Darwin A. Lopez
Coach, Speaker, Trainer on Leadership, & Entrepreneurship
President of Leaders Lead Enterprises, LLC.